As a kid, I used to love the classic toy “Magic 8 Ball”. I’d quickly grab it and ask all those childhood oh-so-important questions like: “Will I get an A+ on the test?” or “Are we going to have a snow day tomorrow?” or “Will I be rich when I grow up?” I’d shake that thing like there was no tomorrow and slowly turn it over opening one eye at a time to reveal the magical answer. Ok, I’ll admit it…if I didn’t get the answer I wanted, I’d shake it even harder and try again! Now as an adult and busy business owner I wish I had a Magic 8 Ball that could provide detailed specific answers to my questions: “What should I cook for dinner tonight?” “What clothes should I part with in my closet?” “What do I need to do to make a lot more money?” If you asked it, “What can I do to be more effective in my Virtual Assistant business?” I would venture to say it would share the following practical advice:
- Have your Website “Sell” your services for you. Be sure the design, copywriting, and structure of your website highlight your expertise and credibility. Be sure to include a direct link to your consultation schedule.
- Maintain your pipeline of potential clients, and don’t allow customer service to fall through the cracks.
- Keep to your commitments; send proposals and other ‘promised’ paperwork, and be sure to follow up.
- Design and implement systems and structures to support continuous business growth.
- Rather than spin your wheels trying every new “marketing flavor of the month”, develop a Social Media marketing plan you can count on, bringing more exposure to your business and connecting you with more potential clients within your target market.
- Educate yourself on exactly which marketing methods will get your ideal client chasing YOU, and provide a continuous stream of relevant information to your loyal followers. Social Media has to be routinely and methodically managed, updated, and utilized, to be of real value.
- Develop Procedures, Templates, and Scripts and document them in a Business Operations Manual.
- Develop and Document a standard Pre-Consultation, Consultation, and Follow-Up Strategy and include it in your Operations Manual.
- Initiate a Questionnaire or Needs Assessment Form right on your website so prospects can pre-qualify themselves and disclose their specific needs. This way you can be prepared in advance by having your proposal formatted and ready to send following their Consultation with you.
- Make it simple for your prospects and clients to schedule a mutually convenient time to speak with you based on your time parameters and availability.
- Map out a Social Media Plan which feeds your prospects with your original content as well as repurposes previously published information.
- Implement an Advisory Committee, people who have a genuine interest in your business as well as a strong desire to help you succeed.
If you put into action most of the above recommendations, your Virtual Assistant business will be streamlined and more effective. And the next time you shake a Magic 8 Ball and ask it, “Will I have a successful VA business?” the answer will be a resounding YES!
If you feel that you are ready to step up to the next level in your Virtual Assistant business, stop trying to figure it all out on your own.
I invite you to take advantage of a FREE special “VA Business Breakthrough” coaching session where we’ll work together to…
=> Create a crystal clear vision for your “ultimate VA business success” and the “perfect lifestyle” you’d like your business to provide.
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Just click the link below, let me know a couple of things about your VA business, and then we’ll have a strategy session.
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Thanks for this post! The things you’ve shared are very informative and helpful. There are lots of marketing methods out there and I still don’t know what is the right one to use in order to attract more customers. I’m currently doing research on how I can use social media to boost online visibility and attract potential customers. To make any business effective is not a one day job and I agree that we need to persevere to reach our higher goals. Your advice are indeed practical.
Interesting advice Jaimie. Indeed, some things on your list are fairly common and well known, like bullet point #1 regarding having a good site design and good content; things like developing a social media marketing plan is very useful and not something I’ve really considered yet for a new business venture I am working on. Something I myself am finding useful, and maybe others will to, is learning to write things down in a document as you think of new things for your business. Of course, at some point you will want to streamline all of the content you are putting into this notebook of sorts, but it is very beneficial and allows me to see my ideas out in the open, then reflect on them and think about how I can implement them effectively. All this said, it is always easier to say these things or write them down than to do it!
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